r99 design, aka REEDesign Interiors was established in 1999. The company has evolved into a well-known and highly respected interior design firm. Roderick is a Southern California Native and understands “coastal culture” combined with international traditions and a keen eye; delivers uniquely detailed interiors for high-end residential residences along our coastline. Unlike other design firms that decorate in one style, r99 design’s goal is too make the home look like it’s yours. “Our inspiration is always you”. The key he insists is being attentive and creating interiors that capture the individuality of the owners. “We have enjoyed serving our long-term, noteworthy clients. Their desire to step away and allow our team of designers and contractors to deliver unique results has led to extremely satisfied homeowners.” r99 design is a published and award winning design firm. He is also an accomplished artist and Member of the famed Laguna Plein Air Painters Association. As an artist Reed’s artistic ability makes him an exceptional interior designer. “Like a beautiful painting… color,scale and beauty all apply; a house is simply a painting in three dimension.” Roderick has won multiple awards as a newspaper columnist and is a community volunteer giving countless hours to civic and children’s projects locally and nationally.